The true cost of a missed inquiry for a clinic
A missed enquiry feels free. It is not. Here is the simple math that shows what unanswered messages really cost your clinic each month.
Let’s do the math. Say your average treatment is worth €200 and a returning client is worth €600 over a year. If you miss ten enquiries a month and even three would have booked, that is €1,800 in first visits — and far more in lifetime value — gone every month.
Where enquiries get missed
After hours, during busy periods, in a language your front desk does not speak, or simply when a message slips through the cracks. Each gap is a leak.
The fix is cheap relative to the loss
A flat monthly fee that recovers even a fraction of those missed enquiries pays for itself many times over. The question is not whether you can afford it — it is whether you can afford to keep missing them.
Frequently asked questions
Multiply your missed enquiries per month by your booking rate and average client value — the result is usually eye-opening.
